What Does That Mean?

I just finished mixing up some lemonade from a powder mix. As I placed the lid back on the plastic container, some surprising words caught my attention: "Contains no fruit juice."

But...it's lemonade...emphasis on lemon (i.e. fruit). Isn't it? I even checked Wikipedia. A lemon is definitely a fruit. So what's in lemonade mix if not lemon?

Regrettably, I decided to read further: "Naturally flavored with other natural flavor."

WHAT?????

That's like using a word in its own definition. Something my teachers forbade throughout my educational career. Somehow, food production companies can speak "Twisted-ese" and get away with it. The only step left was to examine the nutrition facts to try to satiate my curiosity.

The ingredients are as follows:
Sugar (surprise!)
Fructose (isn't that sugar, too?)
Citric acid (oh, there's the "lemon")
Natural flavors (yes, that's really what it says) . . . and
Artificial color (to disguise the ugliness of the natural flavors, I suppose).

There are actually a few more, but I'd misspell them if I tried; and since I was proud to simply pass chemistry my senior year, I won't pretend to comprehend their meaning.

Needless to say, I still don't know what's in my lemonade, but..."Bottoms Up!"